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P is for Performance
Wholesale distribution companies of every size and description are being squeezed hard by a number of mounting factors: the erosion of margin, the struggle to maintain differentiation, and the rapid imitation of technological innovation. Having top notch employees and knock-your-socks-off customer service have become table stakes and no longer provide true competitive advantage.
Competition is beyond fierce – it’s cut-throat. The hunt for more sales, new sales, and especially take away sales has intensified. It’s a war. Fought battle by battle. And the ground to be won is customer share.
And that’s where we come in.
DEPARTMENT P helps wholesale distribution companies gain competitive edge through the tactical use of high impact incentive programs that create excitement, guide behavior, build loyalty, and most importantly, produce jaw dropping results. |
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Since our founding in 2009, DEPARTMENT P has maintained an unbroken track record of successful incentive marketing initiatives; among our clients are some of the largest and most forward-thinking wholesale distribution companies in America.
The cornerstone of DEPARTMENT P’s approach to incentive marketing is customization. We believe that each targeted customer in an incentive program has a unique backstory and that lumping customers into categories, expecting everyone to think and act alike, is nonsensical. A well-designed incentive program must have the flexibility to be customized to fit individual customers.
We also believe that in order to thrive in the hyper-competitive, dog-eat-dog world of wholesale distribution, you constantly need a strong and steady stream of new marketing ideas to drive more business your way. No matter what you’ve done to get to where you are today, you are going to have to do something different tomorrow.
New ideas are the key to the future. Fortune favors the bold.
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